No Promo

Since I make most of my money by writing and producing commercials, I thought it’d be fun to apply a cable channel’s logic to the Internets Celebrities video flow.

We’re about to drop our biggest documentary yet and in service of that, I thought I’d tease the premiere.

The good/bad thing about promos (on TV or otherwise) is that the science of ratings is inexact. Trailer-makers and promo-producers can never take the full credit or full blame for the size of an audience (or lack thereof). It’s basically viewed as a can’t hurt type of format. Promos get a lot of scrutiny (sometimes too much) because they’re often the first chance that the audience has to look at the actual show.

I just want promos or commercials I make to leave the viewer with the same feeling I get from watching a good trailer in the theater: Damn, I’d like to see that movie.

Failing that, I’d settle for a WTF.

In any event, the above promos are two jokes that I liked a lot from the footage we shot for our new doc that didn’t fit in the final cut. Or maybe they’re in the final cut. Or maybe I’ve said too much.