Thank GOD for Hip-Hop and the fact that it has created a Bizarro world for adjectives and sensibilities. Bad is now good. Church is now a place you want to go. The ‘N’ word is now a term of endearment. And pimping is now something we all should aspire to.
The night that we shot ‘Sidewalk Pimping’ we initially had no intention of making a video. I met with Terrence, our infamous editor, on Broadway in SoHo, New York. The mission was to go inside of the Puma sportswear flagship store for their debut promotion of the Puma x Yo! MTV Raps collaboration of items honoring Hip-Hop icons Doug E. Fresh, Big Daddy Kane and MC Shan. What the fuck was I thinking? I haven’t owned a pair of Puma in over three years ever since I sold my used mint green ‘Californias’ on eBay to some kid in San Francisco.
Let’s face it, Pumas are for fags, but this party had an open bar and a performance from Black Moon. The only problem for us was that we didn’t have the props. The tight track jacket dude at the front door had hate in his eyes behind his big ass shades. Lucky for us Terrence’s day job was nearby and he had a digital camera stashed up in the spot. What followed was the documetation of how to enjoy your ‘iNTERNETS CELEBRITY’ status outside of your parent’s basements. Going inside that party might have been fun, but standing on the sidewalk was way more entertaining.
Most people in New York that go out to nightclubs don’t drive their cars since 1) they don’t own cars, 2) they can’t afford the cost of attendant parking lots and 3) you can’t get truly twisted from the open bar when you have to be concerned with driving home. Access to the open bar party on a Friday night in NYC is like hitting the lottery. So just like the lottery there will be a lot of losers standing on the sidewalk. In my mind these folks are really the winners.
‘Sidewalk Pimping’ is just like parking lot pimping. People sell their homemade CD’s, beautiful young women stand on line like silent high-end fashion store mannequins while some fellas try to align themselves with a group of ladies to co-sign their entry into the club, and someone needs to describe all this madness for the masses. During our evening of sidewalk pimping we talked with rap music legend Ed Lover, the dude that deejayed for Kid ‘N Play, the Retro Kids (or a somewhat bootleg version) and we even scored some audio from a songstress inspired by Amy Winehouse.
‘Sidewalk Pimping’ runs the gamut of celebrity status. The Has-Beens can party with the Never-Will-Be’s while on the sidewalk if only for at least a moment. This is American democracy at its finest. That is why sidewalk pimping is so icy.
And so i.C.
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